Relevance of Search Engine Optimization in Internet marketing
Internet marketing has come a long way ever since internet was embraced by general public. Today there are millions and millions of sites selling anything and everything under the sun online.
What really is Search Engine Optimization? (Photo credit: Go Local Search)
Online Sites with product or service to be marketed will have to make their presence felt with search engines. Otherwise potential customers will not be able to find out these sites. Promoting through conventional media like TV, print, etc costs huge amount of investments, which may not be affordable, considering the cut-throat competition among such sites.
Search Engine optimization, SEO, comes to the rescue in such times. SEO is the process of optimizing the web site for Search Engines, so that they can be found by search engines. Many techniques are used by SEO companies. It essence, it is the combination of doing hundreds of different small things, which when combined, makes the site popular.
SEO is on ongoing process. After making the site popular with search engines, one has to continue to do these techniques to keep the ranking. Otherwise some other site will take the position and it will back to square one.
In short, if you are planning to make your online site, go for SEO first and then only it is worth investing in site.
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